An Examination of Customer Experience in Online vs. Offline Retail Shopping: A Study of Fashion Retailers in Kebbi State
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style:
- Recommended for :
- NGN 5000
Background of the Study
The retail industry has seen a dramatic shift with the rise of online shopping platforms, allowing consumers to shop from the comfort of their homes. This change has influenced customer experience, with online retail offering the convenience of browsing, purchasing, and having goods delivered directly to the consumer. In contrast, offline retail, or traditional brick-and-mortar shopping, provides a tactile shopping experience, where customers can physically interact with products and receive immediate gratification (Hassan & Ibrahim, 2024).
In Kebbi State, fashion retailers are experiencing an increasing trend of online shopping, particularly among younger, tech-savvy consumers. However, offline stores continue to attract a significant number of customers who prefer the in-store shopping experience, especially for fashion items where fitting and immediate purchase are priorities. Despite these trends, there is limited research on how customer experience in online and offline retail compares, particularly within the fashion retail sector in Kebbi State. This study seeks to explore the differences in customer experience between online and offline shopping, focusing on fashion retailers in the region.
Statement of the Problem
As the popularity of online shopping continues to rise in Kebbi State, fashion retailers face challenges in maintaining foot traffic in their physical stores. These challenges are compounded by a lack of understanding of customer preferences and experiences between online and offline shopping. Many fashion retailers in Kebbi State have not yet optimized their online and offline channels to complement each other, leading to missed opportunities for enhancing customer satisfaction and loyalty.
The absence of localized research on customer experience in the context of Kebbi State’s fashion retail market hinders retailers from fully understanding consumer preferences and optimizing their operations. This study aims to examine the customer experience in online versus offline shopping and how it impacts consumer behavior in fashion retail.
Objectives of the Study
- To compare customer experiences in online and offline fashion retail shopping in Kebbi State.
- To assess the factors that influence consumer preference for online or offline shopping.
- To identify challenges and opportunities for fashion retailers in balancing online and offline shopping experiences.
Research Questions
- How do customers perceive their experience in online versus offline fashion retail shopping in Kebbi State?
- What factors influence customers’ preference for online or offline shopping in the fashion retail sector?
- How can fashion retailers improve their customer experience across both online and offline platforms?
Research Hypotheses
- Customers report higher levels of satisfaction with online shopping due to convenience.
- Customers prefer offline shopping for fashion retail due to the ability to try on products.
- The integration of online and offline shopping experiences enhances customer loyalty.
Scope and Limitations of the Study
This study focuses on fashion retailers in Kebbi State and compares customer experiences between online and offline shopping. It excludes other types of retail businesses. Limitations include the reliance on self-reported data and the exclusion of macroeconomic factors such as technological infrastructure or internet access that may influence online shopping preferences.
Definitions of Terms
- Online Shopping: The process of purchasing goods or services via the internet, typically involving home delivery.
- Offline Shopping: The traditional method of shopping in physical retail stores where customers can browse and purchase in person.
- Fashion Retailers: Businesses that specialize in selling clothing, accessories, and footwear.
Related Project Materials
The effect of advertising campaign narratives on consumer perception of product value during economic hardship: A study of a fashion retailer in Port Harcourt, Nigeria
Background of the study
During economic hardship, consumer sensitivity to product value intensifies, making effective ad...
AN INVESTIGATION OF VIRTUAL EVENTS IN BRAND PROMOTION: A STUDY OF AN ONLINE CONFERENCE PLATFORM IN KANO.
Background of the study:
Virtual events have emerged as a critical tool for brand promotion, particularly in the digital era where remote en...
IMPACT OF RESOURCE ALLOCATION ON LEADERSHIP PERFORMANCE OF PRINCIPALS IN SECONDARY SCHOOLS IN KANO STATE, NIGERIA
ABSTRACT
This study assessed the Impact of Resource Allocation on Leadership Performance of principals in Secondary Schools in Kano State...
An appraisal of the role of semantic fields in Nigerian Pidgin vocabulary development
Background of the study
Semantic fields—clusters of words related by meaning—are essential in organizing vocabu...
The impact of early childhood intervention on the cognitive development of children with disabilities in Bauchi LGA, Bauchi State
Background of the study
Early childhood intervention programs have been recognized as a critical factor in shaping the cog...
Exploring AI-Powered Sentiment Analysis in Online Student Feedback Systems in Federal University, Gusau, Zamfara State
Background of the study
Student feedback plays a crucial role in enhancing the quality of education by providing valuable insights into t...
The Role of Forensic Accounting in Reducing Fraud in Public Health Budgets: A Case Study of Keffi Local Government, Nasarawa State
Background of the Study
Public health budgets in Nigeria are critical to ensuring that citizens have access to adequate healthcare servic...
An Appraisal of the Effect of Cultural Practices on Political Behavior in Fika LGA, Yobe State: A Case Study of Traditional Festivals
Background of the Study
Cultural practices, including traditional festivals, play a crucial role in shaping political be...
The usability of AI-integrated mobile library apps among students of Federal University of Agriculture, Makurdi, Benue State
Background of the study
Mobile library applications extend access to catalogs, e‑resources, and services via smartphones, a...
A Study on the Representation of Traditional Leadership in Hausa Films in Faskari Local Government Area, Katsina State
Chapter One: Introduction
